Fashion Product Management

About

Creatives from different fields (graphic, interior or product design) attracted by the fashion system and the functioning of collection and interested in broaden and specialise the proposals to be given to their clients. Product, production and logistics managers, and sales planners, who want to attain a wider vision of fashion and comprehend the creation of collections adapting them to trends and markets at the same time. Visual managers and agencies looking for a broadening of their product strategic visual, its movement in stores and its adaptation to the needs that users have.

Course leader

IED Barcelona

Target group

Creatives from different fields (graphic, interior or product design) attracted by the fashion system and the functioning of collection and interested in broaden and specialise the proposals to be given to their clients. Product, production and logistics managers, and sales planners, who want to attain a wider vision of fashion and comprehend the creation of collections adapting them to trends and markets at the same time. Visual managers and agencies looking for a broadening of their product strategic visual, its movement in stores and its adaptation to the needs that users have.

Course aim

Learn to develop a collection strategy, pointing to markets while being creative. Know and use the necessary tools to implements a product strategy in tune with target and brand positioning; an integral project for a fashion product where the priority will be to define a brand style to set a stand-out position in the market.

Build a collection, its structure, extent and profundity, through sales, competence and trends analysis to develop an optimal collection considering final value, time and costs..

Develop the processes of collections, purchases, providers management and product logistics. Understand the intervention degree of each actor (design, product, commercialization and communication) to obtain a successful collection. Qualify students to face real situations in the field of fashion coherently and with a professional attitude.

Fee info