Fashion Public Relations

About

Public Relations in fashion has changed radically over recent times. This module introduces you to the specialist skills require in this key area of the fashion industry, teaching you how to enhance your communication skills for different audiences and media. You'll discover the relationship between the media and PR through tutor‐led presentations, guest talks and project work. You'll learn how to analyse and identify audiences, create personality and communicate and manage image through PR activities. You'll also examine the significance and responsibilities of PR in contemporary fashion and debate the future of PR in the light of fast developing new technologies

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