Football City: Sport and Culture in Liverpool

Professional football has its roots in the working-class communities of Victorian Britain and it developed into a global industry in the late 20th century. This module will examine the social and historical background to the cultural phenomenon and discuss its effect on shaping the modern city of Liverpool, particularly through marketing and tourism. It will also explore the multi-faceted area of the business of football, focusing on the marketing related principle of sponsorship and its exponential rise within football. Future trends associated to the football business and their potential impacts on the industry will be explored.

Course leader

Dr. Lee R Kendall

Course aim

-To develop confidence in understanding and communicating complex ideas
- To develop skills in research, collaborative learning and producing and delivering presentations.
- To introduce students to the history and development of Liverpool’s football clubs in the context
of British social history and to examine the contribution of sports culture to the regeneration,
rebranding and marketing of Liverpool as a tourist attraction in the 21st century.
- To introduce students to the business of football, global brands and the marketing related
principle of sponsorship and its rise within football