From concept to reality: starting your own footwear brand

About

In this week-long workshop participants get to experience an accelerated version of what usually takes much more time and effort: the setting up and starting of your footwear brand. Learn from Mr. Bailey, founder of Concept Kicks, how to effectively create and start-up your footwear line. From inspiration to partners, line building to material selection, learn the process and start your line.

The workshop has one main objective: Creating a footwear brand. To achieve this, on Monday you will start with finding inspiration throughout the city of Hong Kong. Inspiration that you will translate in your own way into your concept and your storyline.

The following day begins with sketching and line building, along with incorporating aesthetics and functions to create a unique brand.

The next two days include topics like: sourcing, material selection, production processes and sustainability issues to ensure that your products are aligned with the brand's values and view points.

By Friday you will have learned how to create a brand, a complete collection and will know how to bring it to market.

Course leader

Daniel Bailey

Course aim

Learn the ins and outs of starting up a new venture by Mr. Bailey, founder of Conceptkicks.