Frontiers in Hospitality and Tourism Management

About

The summer school offers a unique student experience over a three-week period. Here you will learn about the key theories and themes in Hospitality and Tourism Management. Lectures, seminars and fieldtrips will help you to explore the evolution of various niche tourism industries such as sport, film and TV, music, events, food and the outdoors.

Course leader

Tom Bourkel

Target group

Students 18+

Course aim

The course covers key theories and themes in hospitality and tourism management. Students are introduced to the evolution of the tourism product in Scotland, its fast-growing dimensions, both from an economic and a specialised perspective. Through the prism of case studies, interactive lectures and workshops this course helps students to strengthen their problem solving and critical thinking skills The first phase then provides students with a strong insight into the key hospitality and tourism management theories. After the first phase the course delves deeper into Niche tourism products, examining one of the fastest growing areas within the tourism sector. Specifically, it looks into certain niche products establishing and positioning Scotland as a thriving niche tourism destination. Students will also get to know the latest consumer expectations and trends as well as reflect on emerging drivers of change for hospitality and tourism management. Students also have the chance to visit locations with specific niche products in Scotland. A group project rounds up the course for which students will develop an innovative tourism product that can be tailored to meet the needs of a particular audience/market segment.

Fee info