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Business & Entrepreneurship

Fundamentals of Marketing

When:

15 June - 06 July 2024

School:

University of Westminster London International Summer School

Institution:

University of Westminster

City:

London

Country:

United Kingdom

Language:

English

Credits:

10.0 EC

Fee:

1800 GBP

Interested?
Please note: this course has already ended
Fundamentals of Marketing

About

Level 4

This module gives an overview of the marketing function and some insight into its practice and associated ethical issues. Examining the range of uses of marketing in different types of organisations, students become familiar with investigating the overall socio-economic and business contexts in which marketers operate. The module introduces themes that will be developed in subsequent modules, such as consumer and organisational buyer behaviour and some of the ā€˜toolsā€™ available to marketers.

Fee info

Fee

1800 GBP, tuition only. Housing and Social Programme are separate and optional.

Interested?

When:

15 June - 06 July 2024

School:

University of Westminster London International Summer School

Institution:

University of Westminster

Language:

English

Credits:

10.0 EC

Visit school

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