Gami­fic­a­tion and Be­ha­vi­or Man­age­ment

About

This course introduces business students to the principles of gamification and its application in behavior management within organizational settings. The course provides a comprehensive overview of how game-based methods can drive motivation, engagement, and productivity in various business environments. Students will explore foundational theories, such as conditioning, self-determination theory, and cognitive load theory, to understand how these behavioral management frameworks underpin effective gamification strategies.

The course will examine key gamification concepts, including game elements like goals, rewards, feedback, storytelling, player types, and game patterns, to illustrate their practical applications in enhancing learning, problem-solving, and decision-making within organizations. Additionally, students will analyze research evidence on the effectiveness of games for learning and develop skills to design gamification strategies tailored to specific business contexts.

Through case studies, interactive discussions, and a practical project, students will learn to apply gamification techniques to enhance organizational performance, improve customer experience, foster employee engagement, support innovation, and promote behavioral change. Blended learning is introduced mid-course to support practical insight sessions, such as online guest talks and/or case studies from industry practice. This approach enables students to explore real-life scenarios, apply theoretical knowledge in practical contexts, and engage directly with industry professionals.

Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors:

Understand the fundamental theories and concepts of gamification and behavior management

Analyze the risks and benefits of gamification in different business contexts

Apply game-based methods to enhance employee engagement, customer retention, and organizational outcomes

Critically evaluate case studies and real-life examples of gamification strategies

Design a gamification strategy for a business or organizational setting

Communicate and present gamification concepts effectively to stakeholders

Course leader

Torsten Ringberg - Department of Marketing (Marketing)

Target group

This is a graduate level course. CBS Summer University courses at Copenhagen Business School is open to all and welcomes domestic and international students as well as professionals

Fee info