Global Marketing

About

UAM’s Summer School of Economics and Business is a perfect opportunity to earn ECTS credits during the Summer Term. It is an exclusive 4-week program that comprises some of the University regular high-quality courses, all taught in English by Faculty’s top professors. The Summer School brings together students from all over the world in a truly international environment. The academic content is combined with social and cultural events, as well as academic field trips, which are not offered during the regular semesters.

The Program of SSEB is divided into an Economics Track and a Business Track, each composed of 2 courses. Students can register for one or two courses, and earn 6 or 12 ECTS credits respectively.

1. Economics Track:
- Environmental Economics & Policy Analysis
- International Finance

2. Business Track:
- Global Marketing
- Doing Business in Spain

3. Mixed Track: one course from the Economics Track and one course from the Business Track.

Course leader

Prof. Dr. Jean-Philippe Charron

Target group

The SSEB is especially designed for students from the fields of Economics and Business. However, some of the courses may also be of interest for students coming from other fields.
Bachelor’s degree graduates may also apply.
A good command of English language (minimum B2 level) is a general requirement for all applicants. For other requirements, please consult the Academic Guide and Syllabus of each course.

Course aim

Global Marketing will provide the participating students with a decision-oriented framework for the development and implementation of global marketing programs. Consequently, students will learn to analyze, select, and implement appropriate conceptual frameworks pertaining to five broad management decisions related to global marketing management: Whether or not going International; deciding which market to enter; deciding how to enter a foreign market; designing the global marketing program; and implementing and coordinating the global marketing program. At the end of the course, students will be better equipped to understand how firms can achieve international competitiveness by designing, implementing, and controlling global marketing programs.

Fee info