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Business & Entrepreneurship

Global Marketing

When:

06 July - 24 July 2014

School:

Summer at Nova 2015

Institution:

Nova School of Business and Economics

City:

Lisbon

Country:

Portugal

Credits:

0.0 EC

Fee:

2000 EUR

Interested?

Starting with an overview of Marketing strategy and implementation, students dive into research and consumer intelligence tools that will allow them to understand the market in their future careers. By learning to design marketing communications via design thinking, students are exposed to the innovative and creative new ways to develop global marketing in campaigns worldwide.

Course leader

Elizabete Cardoso

Target group

- Bachelors and Masters students.rn- Recent degree graduates with a maximum 2 years professional experience. rn

Course aim

-Inspiring academic sessions featuring highgly-qualified professoresrn- Exclusive visit to leading companies - Module in Careers- Opportunities to build a network of talented peers and professionals from all over the worldrn- Deeper knowlegde of Portuguese culture

Interested?

When:

06 July - 24 July 2014

School:

Summer at Nova 2015

Institution:

Nova School of Business and Economics

Credits:

0.0 EC

Fee:

2000 EUR, Without accommodation Tuition fees Include: • Academic courses • Company visit • Cultural and sports activities

Fee:

2250 EUR, Accommodation in Student Residence Hall (single and double rooms available) Tuition fees Include: • Academic courses •

Cancellations made until May 31, 2014, will receive a 50% refund.

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