Global Music Business – Deep Dive

About

This intensive one-week course provides students and young professionals with a compact yet comprehensive introduction to the international music business. Through lectures, interactive workshops, and guest sessions from leading professionals in the field. Gain practical insights into how artists and their music are created, promoted, monetized, and managed in the digital world. A concert visit or music event is planned mid-week (depending on availability). You will gain practical insights into how artists and their music is created, promoted, monetized, and managed in today’s digital environment.

The course offers a balanced mix of themes: marketing, management, publishing, and live events. It encourages participants to connect theoretical concepts with real-life cases. Working in small inter- and intradisciplinary international groups, the participants will create a set of professional deliverables, such as artist identity, carrier roadmap, campaign concepts, content strategies, and concept contracts, in support of artist development or music business initiatives.

Their work will be guided by experienced HU lecturers and leading industry professionals. Digital transformation in music serves as the overarching theme, highlighting how e.g. streaming, social media, and AI-driven creativity continue to reshape the music business and the landscape for creators, managers, and audiences

Course leader

Nerko Hadziarapovic, Msc/MA

Fee info