Going Beyond Conventional Web Surveys

About

Web surveys have emerged as a highly popular method for data collection, characterized by their speed of implementation and cost-effectiveness. Their prominence has further accelerated with the Covid-19 pandemic, which posed significant challenges to conducting traditional face-to-face surveys.

However, like all survey methods, web surveys are susceptible to measurement errors, which can be exacerbated by the absence of an interviewer. This course explores innovative approaches to leverage emerging measurement opportunities, primarily driven by the widespread use of smartphones, to mitigate these errors and unlock fresh insights within the realm of web surveys.

Course leader

Melanie Revilla, Senior Investigator at the Barcelona Institute for International Studies

Target group

Professionals, Researchers and Students who wish to develop high-quality surveys and employ up-to-date statistical methods for survey and quantitative data analyses. Potential attendees include survey practitioners, marketing professionals, social science students, and researchers.

Course aim

To teach participants how they can optimize their use of online surveys, avoid measurement errors and use new data types in online survey research.

Fee info