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Business & Entrepreneurship

Graduate Consumer Behaviour

When:

24 June - 10 July 2025

School:

CBS Summer University

Institution:

Copenhagen Business School

City:

Copenhagen

Country:

Denmark

Language:

English

Credits:

7.5 EC

Fee:

820 EUR

Interested?
Graduate Consumer Behaviour

About

This course takes an in-depth look at the behaviors of consumers in a globalized world. Consumers are at the center of the business value creation and as such, an understanding of consumer thoughts, feelings, and actions is critical for business success. We will examine how and why consumers behave the way that they do. You will have the opportunity to learn about theories developed in marketing, psychology, sociology, and other behavioral sciences that explain consumer phenomena. Additionally, we will examine the implications of consumer behavior for marketing by illustrating how consumer affect, motivations, cognition, learning, decision making, group and cultural influences, etc. should be considered in developing effective marketing strategies. Each session will be anchored on contemporary trends. The course also aims at examining the implications of consumer behavior on each of us as individual consumers and the societal well-being.

Course leader

Johannes Hattula

Target group

This is a graduate level course. CBS Summer University courses at Copenhagen Business School is open to all and welcomes domestic and international students as well as professionals.

Fee info

Fee

820 EUR, EU/EEA/Swiss nationals

Fee

2000 EUR, Non-EU nationals

Interested?

When:

24 June - 10 July 2025

School:

CBS Summer University

Institution:

Copenhagen Business School

Language:

English

Credits:

7.5 EC

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