
Budapest, Hungary
Corporate Financial Analysis – An Integrated Approach
When:
14 July - 18 July 2025
Credits:
3.0 EC
Read more
Business & Entrepreneurship
When:
24 June - 10 July 2025
School:
Institution:
Copenhagen Business School
City:
Country:
Language:
English
Credits:
7.5 EC
Fee:
820 EUR
This course takes an in-depth look at the behaviors of consumers in a globalized world. Consumers are at the center of the business value creation and as such, an understanding of consumer thoughts, feelings, and actions is critical for business success. We will examine how and why consumers behave the way that they do. You will have the opportunity to learn about theories developed in marketing, psychology, sociology, and other behavioral sciences that explain consumer phenomena. Additionally, we will examine the implications of consumer behavior for marketing by illustrating how consumer affect, motivations, cognition, learning, decision making, group and cultural influences, etc. should be considered in developing effective marketing strategies. Each session will be anchored on contemporary trends. The course also aims at examining the implications of consumer behavior on each of us as individual consumers and the societal well-being.
Johannes Hattula
This is a graduate level course. CBS Summer University courses at Copenhagen Business School is open to all and welcomes domestic and international students as well as professionals.
Fee
820 EUR, EU/EEA/Swiss nationals
Fee
2000 EUR, Non-EU nationals
When:
24 June - 10 July 2025
School:
Institution:
Copenhagen Business School
Language:
English
Credits:
7.5 EC
Budapest, Hungary
When:
14 July - 18 July 2025
Credits:
3.0 EC
Read more
Brno, Czech Republic
When:
13 July - 26 July 2025
Credits:
3 EC
Read more
Milan, Italy
When:
30 June - 18 July 2025
Credits:
6.0 EC
Read more