People, Purpose, and Performance: Transforming HR for Tomorrow’s Workplace

About

This module offered by Alexandru Ioan Cuza University of Iasi within the JASSY Summer School aims at initiating trainees in Human Resources Management main topics providing them specific insights regarding the new way of doing HR within the recent workplace environment requirements. Within a volatile, uncertain, complex, and ambiguous (VUCA) world, dominated by digital transformation, globalization, shifting employees’ expectations (related to remote/hybrid work, wellbeing, etc.), it is the HR responsibility to help organizations encompass the workplace challenges.
The PPP module in the Jassy Summer School targets key themes to prepare HR professionals for the future of work, focusing on agility, technology, employee engagement, and performance. The below 6 themes will be addressed during the onsite 6-days summer school (2 online meeting will take place before and after the onsite activities):

Day 1. HR as a Strategic Business Partner in the Digital Age – focus on the HR new role, on its alignment with business strategy and transformation towards answering current business needs.
Day 2. Employer Branding in the Digital Age - create authentic brands using social media and digital platforms, showcasing organization’s values and culture through virtual hiring and recruitment marketing campaigns, debating how corporate social responsibility (CSR) and sustainability initiatives can enhance employer attractiveness.
Day 3. Future-Ready Recruitment: Linking Hiring to Organizational Outcomes - address the modern recruitment practices that use AI-powered tools, virtual assessments, and video interviews to streamline hiring processes. A focus on soft skills like communication, adaptability, and emotional intelligence that ensures candidates align with organizational culture and goals will be also emphasized.
Day 4. Agile Performance Management and Reward Systems – focus on agile performance management that promotes continuous feedback, managing real-time goal adjustments, flexible rewards and fostering employee growth.
Day 5. Talent Development for Digital and Soft Skills – the importance of upskilling and reskilling in digital and analytical competencies alongside soft skills like resilience and emotional intelligence. Learning innovations such as micro-learning, gamification, and simulation-based training foster skill acquisition will be also addressed.
Day 6. Humanizing Organizations: Employee Engagement and Well-Being - address challenges like work-life balance and digital fatigue and burnout within a remote/hybrid workplace using wellness programs and mental health tools; the importance of using analytics in order to identify retention risks and develop evidence-based retention strategies

By taking up this course, you will gain valuable knowledge about the new role of HR in modern organizations. Upon completion, you will be aware of the factors affecting the HR strategy and approach, as well as key aspects to be considered in transforming HR in a reliable business partner within VUCA world.

Course leader

Lecturer dr. Carmen Claudia Aruștei

Target group

This module is designed for Business and Psychology related fields students interested in acquiring a better understanding of HRM within new workplace requirements.

Course aim

The PPP module of the Jassy Summer Schools aims at initiating trainees in Human Resources Management main topics providing them specific insights regarding the new way of doing HR within the recent workplace environment requirements

Fee info

The participation fee covers: registration and participation in one JASSY module, course package and coffee breaks during the weekdays, welcome reception and closing cocktail.