Implementing high-quality web surveys

The course deals with the challenge of using the World Wide Web for survey data collection. Web surveys are technically easy to implement; however, the understanding of underlying methodological principles is crucial for successful application in practice.

Target group

Students, researchers, business professionals who need to develop good quality surveys and/or need to apply appropriate and up-to-date statistical methods. At the conclusion of the Summer School, participants will receive a certificate for each course and with the number of hours attended.

Course aim

Participants will be introduced to all the stages of the web survey process: pre-fielding (choosing the mode, sampling design, questionnaire preparation and testing, managerial aspects), fielding (nonresponse reduction, measurement, monitoring), and post-fielding (editing, archiving). Special emphasis will be given to the methodological principles of questionnaire design and survey recruiting.