Munich, Germany
Marketing Essentials: Core Principles and Case Studies in Action
When:
28 July - 14 August 2025
Credits:
6.0 EC
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Economics
When:
14 June - 18 June 2021
School:
Institution:
Paris School of Economics
City:
Country:
Language:
English
Credits:
6.0 EC
Fee:
1200 EUR
his PSE summer school introduces participants to cutting-edge research on “platforms”, a form of intermediation that has gained importance in recent years. In a two-sided market, two groups interact through an intermediary, or platform, that accounts for the externalities between the groups. Two-sided platforms, or networks, can be found in many industries, including search engines or communication networks such as the media and the internet. The program will focus on these cases, and will familiarize participants with the relevant methods that are required to analyze several important issues that are currently discussed in the economic literature, including policy.
Structure :
- Platforms: Business models and information - Francis Bloch
- Platforms and Data - Nikhil Vellodi
- Search: Platform design - Régis Renault
- Platform antitrust: Empirical tests - Philippe Gagnepain
Programme Director: Philippe Gagnepain is a Professor of Economics at the Paris School of Economics and Université Paris 1 Panthéon-Sorbonne. Webpage: http://www.parisschoolofeconomics.eu/en/gagnepain-philippe/
Prerequisites:
Students are assumed to have good knowledge of Game Theory, Microeconomics and Econometrics (Master level or very good undergraduate level). Each professor has additional pre-requisites in each course description.
How will professionals benefit from the programme:
Practitioners interested in antitrust laws and economics will have the opportunity to discuss competition cases related to exclusionary strategies (abuses of dominant positions in Europe) and collusion. This course will focus on specific issues such as how dominant firms can use exclusivity clauses and market-share discounts in order to deter entry or evict competitors.
How will students benefit from the programme:
This program will discuss theoretical and empirical tools that can be used by Master students and PhDs to develop their economic models in the course of their future scientific carrier.
This program introduces participants to the key concepts at the frontier of applied platform economics. The point of departure is the concept of two-sided markets, where two groups interact through an intermediary, or platform, that captures the value of externalities between the groups.
Fee
1200 EUR, Student: 1200 euros
Fee
1500 EUR, Professional: 1500 euros if not sponsored, 2000 euros if sponsored by a private organisation.
When:
14 June - 18 June 2021
School:
Institution:
Paris School of Economics
Language:
English
Credits:
6.0 EC
Munich, Germany
When:
28 July - 14 August 2025
Credits:
6.0 EC
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London, United Kingdom
When:
18 July - 08 August 2025
Credits:
7.5 EC
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Frankfurt am Main, Germany
When:
14 July - 25 July 2025
Credits:
5 EC
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