Influencer Marketing and AI Trends

About

This module explores the dynamic intersections of influencer marketing and artificial intelligence (AI), equipping students with the insights and skills to navigate these critical aspects of modern marketing. Through this module, students will gain an in-depth understanding of influencer culture within both traditional and digital marketing landscapes. Key topics include the role of influencers in digital marketing, strategies for brand-influencer partnerships, online community building, and content creation that resonates across platforms. Students will analyze various types of creative and strategic content, developing the skills to create impactful marketing campaigns

Course leader

Dr Farah Arif

Target group

Undergraduates

Course aim

This module aims to provide students with a comprehensive understanding of influencer marketing and AI-driven strategies in modern marketing contexts. It is designed to develop industry-relevant knowledge and skills, allowing students to navigate and harness the potential of these influential areas in the digital marketing landscape. By the end of the module, students will:

1. Gain a critical understanding of the role of influencers across various sectors, exploring both theories and debates around influencer culture.

2. Learn to develop strategic brand-influencer partnerships that align with organisational goals and resonate with target audiences.

3. Acquire skills to create impactful, authentic content tailored for influencer-driven campaigns, enhancing engagement and brand visibility.

4. Apply AI tools to develop influencer marketing strategy and assets (avatar influencers)

Fee info