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Business & Entrepreneurship

Innovation and Creativity in Marketing

When:

25 July - 12 August 2020

School:

ISCTE Summer & Winter Schools Lisbon

Institution:

ISCTE-IUL

City:

Lisbon

Country:

Portugal

Language:

English

Credits:

6.0 EC

Fee:

1150 EUR

Interested?
Please note: this course has already ended
Innovation and Creativity in Marketing

About

Along 3 weeks students will deep dive in the world of innovation and creativity in marketing. They will be asked to create and propose an innovation project based on three real life challenges that they will experience.

Course leader

Prof. João Faria Gomes - MA in Business Administration at Católic Universit, Portugal; - Guest Professor at ISCTE-IUL Prof. Daniela Langaro - Guest Professor at ISCTE Business School and Universidade Católica in Marketing - Professor in Vlerick Bus

Target group

Bachelor or Master level students

Course aim

At the end of this course, students should be able to:
- Understand de innovation scope;
- Co-ordinate innovation with business strategy;
- Be able to manage the innovation cycle.

Fee info

Fee

1150 EUR, At the end of this course, students should be able to: - Understand de innovation scope; - Co-ordinate innovation with business strategy; - Be able to manage the innovation cycle.

Interested?

When:

25 July - 12 August 2020

School:

ISCTE Summer & Winter Schools Lisbon

Institution:

ISCTE-IUL

Language:

English

Credits:

6.0 EC

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