Innovation & Creativity: Identification of Business Opportunities

About

The course is based on the newest international literature and research results in the field of creative thinking. International environment and group workshops will facilitate developing of multicultural communication skills of the students. The aim is to develop creative thinking and opportunity identification skills through application of creative thinking techniques and tools as well as having more reflective approach to analysis of problems and market changes

Course leader

Prof. Svetlana Gudkova

Course aim

The aim of the course is to emphasize the critical role of creative thinking and innovativeness in contemporary business world and equip students with concepts, approaches, which facilitate the process of creative thinking and discovery of business opportunities. From the skills point of view, the goal is to develop creative thinking and opportunity identification skills through application of creative thinking techniques and tools as well as having more reflective approach to analysis of problems and market changes. The course aims to facilitate creative thinking in teams through workshops and case studies

Fee info