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Business & Entrepreneurship

Integrated Marketing Communications

When:

24 June - 10 July 2025

School:

CBS Summer University

Institution:

Copenhagen Business School

City:

Copenhagen

Country:

Denmark

Language:

English

Credits:

7.5 EC

Fee:

820 EUR

Interested?
Integrated Marketing Communications

About

This interdisplinary course offers an opportunity for the student to critically consider common approaches to integrated marketing communications in light of empirical evidence. The course is aimed at developing managerial decision making skills in all aspects of promotion. Topics covered include: strategy development and implementation in advertising, personal selling, public relations, and price promotions.

Preliminary assignment: Written submission

The course will cover topics such as:
- Introduction to IMC and Communication Models
- IMC and Consumer Behaviour
- IMC Strategy & Planning
- IMC Objectives, Positioning & Creative Implementation
- IMC: A Definition & Traditional Media
- Advertising, Public Relations and Sponsorship
- Sales Promotions, Brand Placement & Packaging
- Placement, packaging & Exhibitions
- Interactive Media
- Media Planning
- Financial Resources, Agency Structures and Evaluation
- Ethics in IMC

Course leader

Milena Micevski

Target group

This is a graduate level course. CBS Summer University courses at Copenhagen Business School is open to all and welcomes domestic and international students as well as professionals.

Fee info

Fee

820 EUR, EU/EEA/Swiss nationals

Fee

2000 EUR, Non-EU nationals

Interested?

When:

24 June - 10 July 2025

School:

CBS Summer University

Institution:

Copenhagen Business School

Language:

English

Credits:

7.5 EC

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