
Maastricht, Netherlands
Consumer Neuroscience and Neurobusiness
When:
25 August - 29 May 2025
Credits:
2 EC
Read more
Business & Entrepreneurship
When:
24 June - 10 July 2025
School:
Institution:
Copenhagen Business School
City:
Country:
Language:
English
Credits:
7.5 EC
Fee:
820 EUR
This interdisplinary course offers an opportunity for the student to critically consider common approaches to integrated marketing communications in light of empirical evidence. The course is aimed at developing managerial decision making skills in all aspects of promotion. Topics covered include: strategy development and implementation in advertising, personal selling, public relations, and price promotions.
Preliminary assignment: Written submission
The course will cover topics such as:
- Introduction to IMC and Communication Models
- IMC and Consumer Behaviour
- IMC Strategy & Planning
- IMC Objectives, Positioning & Creative Implementation
- IMC: A Definition & Traditional Media
- Advertising, Public Relations and Sponsorship
- Sales Promotions, Brand Placement & Packaging
- Placement, packaging & Exhibitions
- Interactive Media
- Media Planning
- Financial Resources, Agency Structures and Evaluation
- Ethics in IMC
Milena Micevski
This is a graduate level course. CBS Summer University courses at Copenhagen Business School is open to all and welcomes domestic and international students as well as professionals.
Fee
820 EUR, EU/EEA/Swiss nationals
Fee
2000 EUR, Non-EU nationals
When:
24 June - 10 July 2025
School:
Institution:
Copenhagen Business School
Language:
English
Credits:
7.5 EC
Maastricht, Netherlands
When:
25 August - 29 May 2025
Credits:
2 EC
Read more
Copenhagen, Denmark
When:
24 June - 10 July 2025
Credits:
7.5 EC
Read more
Copenhagen, Denmark
When:
23 June - 25 July 2025
Credits:
7.5 EC
Read more