Integrated Marketing Communications

About

The course aims to provide the ability to make comments and understand the main principles of marketing which includes operations and strategies. It is planned to explain the main operatives of marketing and consumer parties in the context of digital technologies, traditional factors, and the linked elements related to the supply chain. Within this scope, the unique models of marketing will be mentioned and financial principles will be detailed under critical headlines such as physical, virtual, and other production places of the digital environments.

Course leader

Assoc. Prof. Dr. Ali Efe İRALI

Target group

Students who are interested in marketing-related areas, especially in social sciences, international relations, humanities, arts, communication (new media, journalism, radio-tv, cinema, and public relations), political science, economics, business administration, design-oriented disciplines (game, graphics, animation), and computer engineering

Course aim

Upon successfully completing the course, students will be able to;

Interpret General Marketing Principles Through Multi-disciplinary Ecosystems
Explain Business Planning
Analyze Processes Together with Models and Methods in terms of Marketing Operations

Fee info

Fee Includes: 50-hour Course + Online component with ECTS Credits Course Materials 14 Nights of Accommodation on a Bed-and-Breakfast Basis Airport Transfers (within the mentioned time range) 2 Full-day Sightseeing Tours (Bosphorus Boat & Historical Peninsula Tours) Free Museum Entrances Certificate of Participation and Transcript of Records Delightful Program Amenities (Bag, T-shirt, and Notebook)