Munich, Germany
Marketing Essentials: Core Principles and Case Studies in Action
When:
28 July - 14 August 2025
Credits:
6.0 EC
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Business & Entrepreneurship
When:
18 June - 30 July 2024
School:
Liverpool International Summer School
Institution:
University of Liverpool
City:
Country:
Language:
English
Credits:
5.0 EC
This module aims to provide students with insight and understanding for the notion of culture, leadership and how to manage differences. Students will study approaches to leadership, business and leading in intercultural environments. Sessions will comprise of seminars in which current intercultural issues and leadership ideology are introduced and evaluated via structured group discussion and debate. We will focus on current intercultural issues and their implications for leadership and the working environment.
The business visit will be conducted in collaboration with One Fell Swoop, one of Liverpool’s most prolific marketing and publicity agencies, working with larger multicultural events within music and the arts.
Malika Ben Kahla
- To develop confidence in understanding and communicating complex ideas in written and/or
spoken language.
- To develop skills in research and collaborative learning.
- To provide students with a critical introduction to intercultural issues
When:
18 June - 30 July 2024
School:
Liverpool International Summer School
Institution:
University of Liverpool
Language:
English
Credits:
5.0 EC
Munich, Germany
When:
28 July - 14 August 2025
Credits:
6.0 EC
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Aarhus, Denmark
When:
23 July - 08 August 2025
Credits:
5 EC
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Nantes, France
When:
26 May - 30 May 2025
Credits:
4.0 EC
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