International Dynamics and Cross-Cultural Negotiation: Corporate Environment

About

The course focuses on the analysis of global organizational structures and international strategies, highlighting corporate challenges in the face of the complexity of the global economy. The main goal is to cultivate a deep understanding of how to achieve a competitive advantage, sustain it over time, and the ability to replicate it to target markets during the internationalization process.

Addressing the main question of international strategic management, which is to understand what determines the success or failure of a company when it enters a new country. Exploring global strategies will be essential, ranging from market expansion to effective management of internal competencies.

Beyond corporate strategies, the course will devote special attention to cross-cultural negotiation and soft skills strategies. To achieve business success on a global scale, the fundamental principles of international negotiation must be understood. And to understand these multicultural factors, specific cases of negotiation dynamics in China, India, Egypt and other multicultural business contexts will be studied

Course leader

Xavier Jou Badal & Isabel Martínez-Cosentino

Target group

Undergraduate students and postgraduate students

Fee info