International Marketing

About

The main objective of this course is to develop a managerial understanding of international marketing. This course will help students enhance their analytical, decision making and implementation skills in an intense, highly challenging project of developing an actual marketing plan. The course will place an equal emphasis on managerial and marketing issues faced by firms operating in many parts of the world. More specifically, this course will: - examine the role of marketing in world markets and review its theoretical justification; - provide an overview of business in the international context (structure, problems and opportunities, causes and results of performance, etc.); - study marketing theory and management in light of vastly different political, cultural, legal, and economic environments abroad.

Course leader

Dr. Michael Pedley

Target group

This course is part of the summer program "The Liberal Order in Crisis: Authoritarian, Radical, and Populist Challenges to Democracy in Europe"

Fee info