International Marketing of High Technology Products and Innovations

About

Master's level course by LUT University.

The main topics of the course:

- Strategy and corporate culture in high tech firms.
- Partnerships and alliances.
- Marketing research in high tech markets.
- Understanding high tech customers.
- Product development and management issues in high tech markets.
- Pricing considerations in high tech markets.
- Advertising and promotion in high tech markets.

Course leader

Contact person of the LUT Summer School: Mrs. Veronika Kojo, summerschool@lut.fi.

Target group

Master's-level students of business administration from all over the world.

Course aim

The aims of the course are:

- Distinguish the special characteristics of high technology marketing environment (like the type of innovation, market and technology uncertainties, network externalities) and assess external high technology environments (e.g. relating to competitive landscape, consumer behavior, markets) in global scale.
- Evaluate and justify marketing strategies in high technology environments.
- Make marketing decisions in high technology environments.

Fee info