International Marketing Strategy and Simulation Game

About

Integrated within the Summer School Lisbon 2014 project, this programme is designed to provide students with an applied understanding of international marketing activities. It seeks to familiarize them with the international marketing concepts and applications. At the end of the course, students should be able to understand market considerations in an international environment, identify courses of action and evaluate strategic options in the implementation of international marketing programmes. By doing so, it is hoped that students will develop a cultural sensitivity, in addition to enhancing their analytical and creative skills.

Course leader

Programme Director: Professor António Robalo Summer Schools Coordinator: Ana Raquel Ferreira

Target group

Master or advanced undergraduate students.

Course aim

After participating on this programme, students will be able to make more efficient decisions regarding the international marketing strategy components. Also, it is expected students will become aware of the international customs that play a mediating role between the international strategy and international firm performance.

Fee info

*Fee reduction for students from partner universities of 200€. Packages with lodging have an extra cost of 250€.