International Marketing

About

Students will familiarize themselves with international marketing techniques as a problem solving process for companies who are looking to consolidate their position on the market, or even to expand over new markets.

Students will have the opportunity to engage in a real-life situation ranging from the client brief all the way to conceptualization while using marketing, communication and creative techniques.

The course approach will be theoretical and practical during the 2 weeks and all students will be asked to make presentations.

Course leader

Karine Gautier: k.gautier@groupe-edh.com Laetitia Roqueton: l.roqueton@groupe-edh.com

Target group

International students looking to follow an international marketing course in English while validating credits and discovering Paris.

Course aim

Familiarize students with international marketing techniques.
Give students the ability to conduct and monitor marketing projects in an international context.
Develop students knowledge and skills to satisfy the demands of a diverse client segment.

Fee info