Interpersonal & Social Media Influences in a Phygital World

About

- Raise students’ awareness of the key role of influence in Marketing and Sales.
 - Teach participants how consumers are influenced during their decision process.
 - Develop open-mindedness about new approach in marketing.
 - Illustrate theories through simulations and examples drawn from various sectors.
 - Improve performance through digitalization by using a transformation initiative

Course leader

For any information, please contact short-term@em-normandie.fr

Target group

Open to Undergraduate and Graduate students
For non-native English speakers: B2 (CEFR) or equivalent (TOEFL IBT 72, IELTS 5.0, TOEIC 750) is highly recommended.

Course aim

Participants should be able to:
- To know when and how to apply the main theories of influence.
 - To implement influencer communication and trigger positive WOM for their brand
 - To create transformative online strategies and lead their target audience in a desire direction
 - To design technology-driven tactics for consumer engagement and apply change methods and tool to improve user experience using insights from behavioural and neuroscience.

Fee info