Introduction to Social Network Analysis using Advanced Data Mining

About

Social networks play an ever increasing role in our society. As such, any traditional business decisions will be influenced by social network analysis (SNA).

Loan granting or marketing campaigns are just two examples. But also less traditional areas, such as e.g. investigation of organized crime can benefit from this relatively new approach. This course first lays the foundation for social network analysis by introducing advanced data mining techniques. Then the main topics related to SNA will be introduced. Applications with real-world data from social networks using the respective software tools will conclude the course.

Course leader

Univ.-Prof. Dr. Richard Weber

Target group

Post-Docs, PhD & master students.

Course aim

This course seeks to enhance participants’ ability to:

-understand the potential of social network analysis (SNA) in different areas,
-select the adequate methods for network analysis,
-analyze social networks using advanced data mining techniques,
-propose decisions based on the respective network analyses.

Fee info