Paris, France
Entertainment Marketing
When:
11 July - 24 July 2025
Credits:
6 EC
Read more
Business & Entrepreneurship
When:
03 August - 14 August 2020
School:
Institution:
Tampere Universities
City:
Country:
Language:
English
Credits:
5.0 EC
Fee:
700 EUR
Preliminary information:
This course has twofold goals. On the one hand, it aims to develop a critical understanding of how managing organizational knowledge assets drive organizational value creation; and on the other hand, it seeks to develop a critical and creative understanding of how to use the arts within organizations as a management tool to foster companies’ innovation development capacity and to support organizational development.
Overall the course provides the fundamental insights to develop an understanding of the conceptual background of the knowledge-based view of the company. It equips students with practical approaches, frameworks and tools to design and manage arts-based initiatives, i.e. the managerial application of creative and arts-based processes to enhance people’s creativity and mindsets for innovation and business performance improvements. With this course, students will understand the strategic relevance of managing organisational knowledge-based drivers of organisational development in today’s business landscape.
On successful completion of this course students will be able to:
• Understand why knowledge assets matter in the XXI century business landscape;
• Explain the knowledge-based view of the organisation and understand the knowledge-based resources within organisations;
• Identify and critically analyse the knowledge assets dimensions of an organisation.
• Clarify the links between organisations’ knowledge assets and company value creation;
• Understand how knowledge-based resources contribute to business performance improvements and the company’s competitiveness;
• Align the management of organisations’ knowledge assets value drivers to company strategy: mapping the organisational knowledge-based value drivers;
• Understanding why the arts matter in today’s business age and for defining innovative management systems;
• Explaining why forward-looking executives are increasingly realising and deploying the power of creative processes and arts to transform their organisations to enhance the company’s value creation in today’s business landscape;
• Translating the arts into action for organisational innovation and development through the strategic plan and implementation of arts-based initiatives;
• Understanding the organisational value drivers that can be developed through the employment of arts in business;
• Recognising the critical managerial implications to take into account when designing and implementing arts-based initiatives for innovation.
Fee
700 EUR, Course fee for students external to Tampere University and Tampere University of Applied Sciences.
When:
03 August - 14 August 2020
School:
Institution:
Tampere Universities
Language:
English
Credits:
5.0 EC
Paris, France
When:
11 July - 24 July 2025
Credits:
6 EC
Read more
Le Havre, France
When:
27 June - 10 July 2025
Credits:
6 EC
Read more
Barcelona, Spain
When:
23 June - 11 July 2025
Credits:
6 EC
Read more