Luxury and fashion industry: value chain and business models

About

Luxury and fashion industry: value chain and business models is the first week of the Summer School in Luxury and Fashion Management.

Main topics:
- Luxury Market and Key Players
- DNA and Codes of a luxury brand
- Branding in luxury and fashion
- Communication and digital transformation (CRM)
- Retail in luxury and Fashion

Target group

The Summer School is aimed at recent graduates — or those graduating soon — with a Bachelor’s or Master’s Degree in any discipline who want to get in touch with the luxury business for the first time.

Course aim

Luxury and fashion industry: value chain and business models Summer School aims to provide students with a clear overview of the fashion and the luxury industry along with its current challenges. These topics will be explored further in the second week of the Summer School entitled New trends and innovations in the luxury market and, above all, during the Level I Master in Fashion, Luxury and Tourism Management – Major in Luxury Management.

Fee info