Luxury, Fashion & Sustainable Business in France

About

France is the global epicenter of luxury and fashion, renowned for its heritage, craftsmanship, and innovation. This module explores the intersection of luxury, fashion, and sustainability, focusing on how the industry is evolving to meet modern challenges, balancing exclusivity with ethical responsibility, tradition with innovation, and profitability with purpose.

Students will analyze the business models, marketing strategies, and supply chain dynamics that define the luxury and fashion sectors in France. The course also examines the growing importance of sustainability, circular economy principles, and digital transformation in reshaping the industry’s future. Through case studies and expert insights, participants will gain a deep understanding of how to create value in this highly competitive and rapidly changing landscape.

Course format & learning activities: 28 class hours plus company visits, workshops and group projects

Target group

For senior undergraduate (year 4) and graduate students (Master/MSc)

Course aim

Concepts and topics covered:
• Luxury and fashion fusiness models: from heritage brands to emerging designers—strategies for growth and differentiation
• Sustainability in luxury: fthical sourcing, circular fashion, and corporate social responsibility
• Digital transformation: e-commerce, social media, and the role of technology in customer engagement
• Branding andsStorytelling: building iconic brands through narrative, heritage, and innovation
• Supply chain and innovation: challenges and opportunities in production, logistics, and sustainability

Fee info