Luxury Industry: Your Journey into Luxury Experience and Marketing

About

Despite the ongoing economic challenges and financial insecurities, the luxury market remains a segment of beauty and discern. Welcome to our exclusive Luxury Experience and Marketing course, where we explore what the luxury world is about and the art and science of promoting high-end brands and products. This course is designed for marketing enthusiasts, business professionals, and aspiring luxury brand managers who seek to master the intricacies of the elite market segment. Through a blend of theoretical insights and practical case studies, participants will gain a deep understanding of the unique challenges and opportunities within the luxury sector. The course is structured in 3 weeks and will be based on market research principles by which the student will carry its own study and will present its main findings at the end of the course. Throughout the course, the students will experience luxury first hand, while acquiring plentiful of research skills. The course will offer real networking opportunities into luxury industry.

Course leader

Dr. Irene Burlacu de Paoli

Target group

The course is suitable to students already having marketing research knowledge, but it is not a must. Anyone interested in the subject and willing to learn about it eligible to apply.

Course aim

During this course you will:
• Grasp the distinctive characteristics of luxury brands
• Employ contemporary theories and principles in crafting strategies for luxury marketing and brand management
• Showcase the proficiency to assess marketing scenarios, pinpoint significant challenges, and propose effective solutions
• Cultivate problem-solving skills through practical instances, case studies, and real-world marketing dilemmas
• Engage in creative and critical thinking to devise inventive solutions.

Fee info