Luxury Strategies in Paris

About

Explore the nature of luxury brand strategies

This course helps participants understand how luxury brands build their identity and create strong marketing and communication strategies. They will learn how to develop a brand story, how to communicate it effectively, and how luxury companies adapt their strategies across different cultures and markets.

Classes are held in the morning through lectures and workshops. In the afternoons, participants join cultural and industry visits that bring the course to life — such as a fragrance workshop, fashion exhibitions, and behind-the-scenes insights into different luxury sectors

Through hands-on activities, case studies, and discussions with experts, participants gain a clear and practical understanding of how luxury brands work today and what makes them successful.

Target group

Open to anyone aged 18 and above, regardless of academic or professional background

Course aim

The course aims to develop a sound understanding of the nature of luxury brand strategies to develop competitive marketing and content strategies from story-building to storytelling and story-doing.

Fee info