Management In Practice – Business Simulator

The course covers:
- strategic management process
- characteristics of international business management
- business plan preparation
- fundamentals of financial statements analysis
- business simulation game (“Marketplace”)
Marketplace Simulation integrates all functional areas of business and enables
students to understand how the pieces fit together as a coherent whole. In six
decision rounds teams choose a business strategy, evaluate tactical options,
analyse financial statements and make a series of decisions regarding
marketing, sales, production, human resources management, R&D, and
business finance. After each round the students will see how their decisions
affect the performance of others and the entire organization.

Course leader

dr Anna Witek-Crabb

Target group

Postgraduate group

Course aim

Skills necessary to manage a company:
- International strategy creation
- Business Plan preparation
- Financial statements analysis
- Team management
- Market analysis
- Marketing mix design
- Tasks delegation
- Negotiation and conflict management