Management “Made in Italy”: Food, Luxury, Fashion and Design

About

The program adopts a cross-industry approach, analyzing operating and innovation strategies performed by leading Italian companies in different industries: fashion, design, automotive, luxury boating, hi-tech, food, and beverages. This course focuses on the latest business strategies of luxury niche players and global players in industries where creativity, innovation and exclusiveness are the key ingredients for success.

Students will understand the fundamental business models, marketing and innovation strategies; apply the acquired knowledge to business cases and through interaction with business leaders and entrepreneurs; learn how successful Italian companies adapt, reshape and apply marketing strategies and business models.

Short and intense conventional lectures will alternate with case studies, group work sessions, company visits, interaction with business executives and prominent academics and entrepreneurs.

The course includes three core modules. Each module provides essential models on management and in-depth analysis of an industry where Italian companies are among the world’s leaders.

Course leader

prof. Michele Costabile, Professor of Management, Entrepreneurship and Marketing

Target group

Advanced bachelor's level

Course aim

his program provides an introduction to fundamental business models and marketing strategies “Made in Italy”. Different from traditional business management courses which often skim, the course digs deeper into the world of successful Italian companies with the aim of unveiling the secrets of the “Italian Way of Doing Business”.

Fee info