Marketing Strategies in Digital Context

About

The course helps to gain skills within area of company’s marketing management. It is also designed to provide the students with knowledge how to and formulate marketing strategy and make marketing plan.
• Marketing management
• The organization environment analysis in the context of the industry 4.0
• Marketing strategy process. Sales funnel
• Customer’s online and offline behavior and Persona. STP Model
• What is customer value
• Brand building and brand position
• Product management strategy, pricing strategy and integrate communication management

Course leader

Marek Zieliński, associate professor, Department of Marketing Strategy at Poznań University of Economics and Business. He is He is cofounder of Centrum B2B, developing and distributing knowledge on marketing and sales in business-to-business context.

Target group

BA and MA students, recent graduates

Course aim

• be familiar area of company’s marketing management
• be able to make marketing plan
• be able to formulate marketing strategy in digital context
• be able to formulated 360 degrees communication strategy
• be able brand position
• know how to build customer value

Fee info