Marketing Trends

About

The course provides a foundation of knowledge on the latest marketing trends. Current changes resulting from globalization and the integration of digital technologies into everyday life, allowed us to identify a different set of lines of thought and actions taken by consumers and organizations in their attempts to survive and adapt to this new environment. We will base our teaching methods in case studies and role play. Managers from relevant companies will be invited to interact with students.

Target group

Students and recent graduates at undergraduate and graduate level of all areas | Fluency in
English | No Portuguese language knowledge is required | More than 18 years old

Course aim

International business makes up a large and growing share of world’s
business. Global events and international competition affect small and large
companies across industries. There is an increasing number of companies
conducting international business and a growing number of start-ups are
born global. To internationalise is the result of entrepreneurial decision by
managers, being it within existing firms or in new ventures.
Would you like to know how to design an internationalisation strategy for an
SME? Would you like to start an international venture? Enrol in this summer
course to understand how to face the challenges involved in making
business internationally.
You will study theories and practice of international business. Teaching in
lectures is closely linked to the team project consisting of the development
of an international business plan.

Fee info