Mas­ter­ing Sales in a Di­git­al and AI-Driv­en World

About

In the context of today’s swiftly evolving digital landscape, the ability to effectively harness artificial intelligence (AI) is essential for organizations seeking to maintain a competitive edge in sales and services. This course aims to equip participants with an in-depth understanding of how AI can act as a transformative agent in enhancing sales processes and driving substantial revenue growth in a B2B and frontline management context.

In this course, students will gain a comprehensive understanding of how AI serves as a strategic enabler within modern sales organizations. The course explores the diverse landscape of AI technologies, including natural language processing and predictive analytics, while emphasizing how these tools support and enhance core components of the sales strategy. Attendees will gain essential insights into the various applications of AI within the sales and service sector. Whether it involves improving frontline selling, sales prospecting methods, enhancing lead generation tactics, fostering customer engagement, or refining sales forecasting approaches, students will develop a sophisticated understanding of how AI can be leveraged to achieve measurable outcomes and promote business success. They will also be able to critically assess under which circumstances an AI solution is a valuable solution to sales organization.

Learning objectives
After the course, the student should be able to:

Acquire a thorough understanding of AI and its transformative impact on sales and service management.

Gain insights into how AI generates growth and value for organizations, enhances the customer experiences and relationships with customers.

Understand, reflect upon, and contrast different forms of AI that can be used in the B2B and frontline setting.

Discuss the impact of AI on privacy, ethics, and biases

Course leader

Milena Micevski - Department of Marketing (Marketing)

Target group

This is a graduate level course. CBS Summer University courses at Copenhagen Business School is open to all and welcomes domestic and international students as well as professionals

Fee info