Measuring Citizen’s Digital Behaviours Using Web Trackers and Data Donations

The expansion of the Internet, together with the capabilities of modern connected devices, result in a plethora of data that promise fascinating opportunities to understand individuals’ digital behaviours. This course will teach students how to measure digital behaviours using web trackers and data donations, and how to combine these approaches with online surveys.

Course leader

Oriol Bosch, Postdoctoral Researcher from the University of Oxford

Target group

Professionals, Researchers and Students who wish to develop high-quality surveys and employ up-to-date statistical methods for survey and quantitative data analyses. Potential attendees include survey practitioners, marketing professionals, social science students, and researchers.

Course aim

This course empowers students with essential skills to effectively measure digital behaviours using these innovative approaches, seamlessly integrating them with online surveys. It provides students with practical knowledge necessary to adeptly design, manage, and analyze projects focused on data collection through web trackers and data donation. Furthermore, the course imparts expertise in recognizing and effectively addressing errors that may surface at each stage of the data collection and analysis process.