Strategic Management

About

Strategic Management examines one of the most pressing issues in business: why do some firms consistently outperform others, and what can leaders do to shape these outcomes?
This course equips students with the mindset and tools of a general manager, enabling them to think holistically about organizations and the industries in which they operate. Students will explore how to design, implement, and adapt strategies that not only generate short-term results but also secure long-term competitive advantage.
Emphasis is placed on analyzing both the internal strengths and weaknesses of an organization and the external forces – technological, economic, competitive, and regulatory – that define its environment. Case studies, simulations, and group discussions will help participants sharpen their ability to make sound strategic decisions under conditions of complexity and uncertainty. By the end of the course, students will be prepared to evaluate strategic alternatives, craft coherent action plans, and lead organizations through change with a clear, forward-looking vision.

Course leader

Bongjin Kim, visiting professor from Ewha Womans University, South Korea.

Target group

Undergraduate / Graduate students. Young professionals welcome.

Course aim

Strategic Management provides students with the concepts and tools to understand how organizations create and sustain long-term success in competitive environments. The course covers the foundations of strategic leadership, the impact of competitive forces, and the use of strategic analyses to evaluate industries, firms, and markets.
The aim of this course is to strengthen students’ capacity for strategic thinking and decision-making.
The class emphasizes both the formulation and implementation of strategic plans, highlighting the organizational, cultural, and operational challenges that arise when moving from design to execution. Alongside analytical and decision-making skills, students will also sharpen their ability to communicate persuasively, work effectively in teams, and demonstrate leadership under conditions of complexity and change.

Fee info

Tuition fees include participation to courses and exams, as well as access to Audencia premises and online resources. Travel, accommodation and living expenses are not included in tuition.