Copenhagen, Denmark
Sustainable Capitalism in the Nordics?
When:
24 June - 10 July 2025
Credits:
7.5 EC
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Business & Entrepreneurship
When:
02 June - 06 June 2025
School:
Institution:
Audencia Business School
City:
Country:
Language:
English
Credits:
4 EC
Fee:
700 EUR
In the current fast-changing Business environment, marketing accountability is of great importance. Information is everywhere, and measuring marketing performance is a key principle of marketing strategies and campaigns. The course focuses on the key marketing metrics, providing students with the knowledge and skills to manage business marketing performance. The course is based on qualitative methods; no statistics or other quantitative approaches are examined.
Konstantia Litsiou, visiting professor from The Manchester Metropolitan University (United Kingdom).
Undergraduate / Graduate students. Young professionals welcome.
After taking the course, students will be able to:
• Understand the importance of measuring marketing effectiveness.
• Analyse and assess customer behaviour.
• Apply various metrics to assess marketing performance.
• Measure the success of a marketing campaign.
Fee
700 EUR, 100 EUR early bird discount if you register before March 15, 2025.
Fee
100 EUR, Administrative fee
Tuition fees include participation to courses and exams, as well as access to Audencia premises and online resources. Travel, accommodation and living expenses are not included in tuition.
When:
02 June - 06 June 2025
School:
Institution:
Audencia Business School
Language:
English
Credits:
4 EC
Copenhagen, Denmark
When:
24 June - 10 July 2025
Credits:
7.5 EC
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Copenhagen, Denmark
When:
23 June - 25 July 2025
Credits:
7.5 EC
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Nantes, France
When:
10 June - 13 June 2025
Credits:
4 EC
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