Mixed Methods in Political Marketing

About

This course offers an in-depth exploration of mixed methods research in the dynamic field of political marketing, combining qualitative and quantitative approaches.

ECTS Credits
3 ECTS credits awarded for engaging fully in class activities.
1 additional ECTS credit awarded for completing a post-course assignment

Course leader

Vasiliki Bouranta is a Political Scientist with expertise in political systems, digital governance, and political participation. She holds a PhD in Political Science and is currently a Postdoctoral Researcher in EU-funded projects on Artificial Intelligence in governance and active civic and democratic engagement. Vasiliki teaches as an adjunct lecturer at the Aristotle University of Thessaloniki, the Hellenic Open University and the Open University of Cyprus, specializing in qualitative and quantitative research methods, political marketing, digital public administration, and applied policy analysis. Her research and teaching focus on democratic innovation, e-governance, and data-driven decision-making

Target group

Social science researchers

Course aim

You'll gain the skills you need to analyse political behavior, voter preferences, and campaign strategies comprehensively. The course covers how to design, implement, and integrate diverse data collection and analysis techniques – ranging from in-depth interviews and focus groups to surveys and statistical modeling. With a core focus on the practical application of methods, you will be able to translate complex data into actionable insights

Fee info