Artificial Intelligence in Business: From First Principles to Pitch-Ready AI Solutions

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Artificial Intelligence in Business - From first principles to pitch-ready AI strategies

Artificial intelligence (AI) remains the most transformative digital technology of our time. Recent advances, especially in generative models and large language models (LLMs), are reshaping competitive dynamics across industries. Future managers therefore need to master the fundamentals of AI and the art of communicating AI‐driven solutions to decision‑makers. This module couples a deep dive into AI strategy with intensive pitch training so that students can both design and convincingly present value‑creating AI initiatives

Course leader

Prof. Dr. Dennis Steininger, Giuliano Ciavarrella, M.Sc., Lena Erber, M.Sc.

Target group

This course is designed for graduate students and advanced undergraduates who are currently enrolled at recognized higher education institutions

Course aim

By the end of this module, participants will:
• Have basic knowledge of the foundations of AI and its strategic implications for businesses
• Understand the different types of machine learning as fundamental concepts of AI (e.g., deep learning, neural networks)
• Develop strategies to leverage AI for value creation in business settings and apply related tools and techniques
• Be aware of the limitations, pitfalls and potential countermeasures when using AI
• Discuss the societal, ethical, and legal implications of using AI in business
• Craft and deliver a compelling pitch that persuades executive stakeholders of the proposed AI strategy

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