Module 3: Entrepreneurship and Innovation

About

Entrepreneurship and Innovation – Navigating Uncertainty with Entrepreneurial Mastery

In an era of rapid technological advancements, shifting customer preferences, evolving market dynamics, and geopolitical uncertainties, maintaining competitive advantage and fostering growth is increasingly challenging. Navigating this complex global business landscape requires an entrepreneurial mindset - defined by proactivity, uncertainty tolerance, and innovation. This course offers a comprehensive exploration of entrepreneurship, combining theoretical foundations with practical skills and tools

Course leader

Dr. Baris Istipliler, Dr. Andrew Isaak

Target group

This course is designed for graduate students and advanced undergraduates who are currently enrolled at recognized higher education institutions

Course aim

This course offers a comprehensive exploration of entrepreneurship, combining theoretical foundations with practical skills and tools. Students will gain valuable insights into the entrepreneurial ecosystem in Germany and examine contemporary global trends shaping the field. Through hands-on activities, they will identify opportunities, develop viable business models, and refine their pitching skills to attract various forms of investment. By the end of this course, students will be equipped to launch their own ventures or drive innovation within existing organizations as entrepreneurs. The course is designed for those eager to innovate, whether by establishing their own venture or enhancing the competitive edge of established firms. Students who attend this course will:

• Grasp the fundamental concepts and frameworks of entrepreneurship
• Gain a deep understanding of Germany's entrepreneurial environment, including key players, opportunities, and challenges
• Engage in discussions about recent global developments and emerging topics in entrepreneurship
• Use proven methods and tools to generate, evaluate, and refine innovative business ideas
• Design and iterate robust business models that identify and exploit lucrative market niches
• Understand the key criteria for an effective pitch and develop the skills to present compelling business proposals in competitive environments
• Prepare and deliver a pitch for their own business model, receiving constructive feedback to refine their approach

Fee info