Multisensory experiences

About

Most of our everyday life experiences are multisensory in nature. They involve many, if not all, of our senses, that is, sight, hearing, touch, taste, and smell, just to mention the ‘traditional’ ones. In this course, we take a journey through the world of multisensory experiences and multisensory experience design. This journey has an international focus that builds on initiatives from researchers and practitioners from all over the world.

Course leader

Carlos Velasco

Target group

Bachelor students

Course aim

After comleted course students shall have:

- Learning outcomes - Knowledge
- Fundamentals of sensation and perception
- Principles of multisensory experiences
- Multisensory experiences in marketing
- Multisensory human-computer interaction
- Multisensory experiences in the arts
- International perspectives on multisensory experiences
- Frameworks for multisensory experience analysis and design

Learning outcomes - Skills
- Critically think about sensation and perception, as well as multisensory experiences in business contexts
- Identify and utilize principles of multisensory experiences
- Conceptualize the multisensory experiences across the reality-virtuality continuum
- Elaborate on the different multisensory brand drivers of consumers perception, judgements, and behaviours
- Identify key moments of experience and analyse and/or design the multisensory profile of brand touchpoints
- Suggest and prototype multisensory brand experiences

Fee info