
Prague, Czech Republic
Blockchain and DeFi Fundamentals
When:
04 August - 15 August 2025
Credits:
5.0 EC
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Business & Entrepreneurship
When:
24 June - 10 July 2025
School:
Institution:
Copenhagen Business School
City:
Country:
Language:
English
Credits:
7.5 EC
Fee:
820 EUR
Contemporary approaches to neuromarketing studies within the scope of the marketing mix will be seen in relation to an added value to marketing research and practice. Specifically, the focus is on the nonconscious processes and emotional responses that are difficult to put words on. Topics such as attention, habits, behaviour, memory, preference formation and decision making are covered. The course provides an opportunity for students to deepen their understanding of how brand elements, design, advertising, store atmosphere are processed in the human brain and body. Furthermore, the course gives insights into the benefits of neuromarketing in short term planning and into long term marketing strategy.
Jesper Clement
This is a graduate level course. CBS Summer University courses at Copenhagen Business School is open to all and welcomes domestic and international students as well as professionals.
Fee
820 EUR, EU/EEA/Swiss nationals
Fee
2000 EUR, Non-EU nationals
When:
24 June - 10 July 2025
School:
Institution:
Copenhagen Business School
Language:
English
Credits:
7.5 EC
Prague, Czech Republic
When:
04 August - 15 August 2025
Credits:
5.0 EC
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Milan, Italy
When:
30 June - 18 July 2025
Credits:
6.0 EC
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Copenhagen, Denmark
When:
23 June - 25 July 2025
Credits:
7.5 EC
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