Packaging as a Weapon of Mass Seduction

About

For a designer, creating or redesigning the packaging of a product is an opportunity to tell the story of its brand, its development. But what happens when the product to be designed has no history? Currently, more than 30% of the products sold are not trademarks. They are called "white brand" or "distributor brand". Products without history that two decades ago were ugly duckling of the linear but that today represent authentic challenges like exercises of good design.

Course leader

Paco Adín This is Paco Adín, graduate in Advertising, Graphic Design and Marketing at the University of the Basque Country. I am a founding partner and the creative director of Supperstudio, a contemporary packaging agency.

Target group

Professionals, people interested in the world of packaging, designers, graphic designers, artists, illustrators.

Fee info