Paid Social & Display Marketing

About

Throughout the Paid Social and Display Marketing course, you will learn how to effectively reach your target audiences via paid social and display marketing campaigns.

The 15 sessions will guide you through the steps of setting, optimising and reporting effective Digital Marketing campaigns that will deliver the expected results. Furthermore, you will understand how to choose and adapt the best online marketing strategy for your particular case, whether you want to reach B2B or B2C target groups. During the classes, we will discuss Digital Marketing tools, campaign best practices, and tips and tricks to get the best-performing creatives, visuals as well as copywriting for these campaigns depending on the channel or placement and its context.

Learning Highlights:

- understand comprehensively the Digital Marketing channels and placements;

- fully understand the best Marketing strategies to adapt your online Marketing campaign to each channel and placement;

- study frameworks for reporting and optimising your Digital Marketing campaigns;

- learn best practices and tips and tricks for advertising strategy creation for each channel;

- build digital campaign setup and optimization from Zero to Hero.

Course leader

Raluca Radu is deeply involved in the education and growth of e-commerce and Digital Marketing specialists. She is a Digital Marketing trainer and also the founder of MTH Digital – full-service digital marketing agency based in Bucharest.

Fee info