Placemaking and Destination Shaping

About

This course is the first part of the NHTV summer school programme which we organise with our Chinese partner IFT, Macao.
During these three days you'll learn everything about destination marketing.
Why and how do travellers choose a particular destination? What is their decision-making process? How can destinations influence travellers in making their choices in the different phases of the customer journey? And what role do online channels play?

Course leader

Rob Simons (Dutch) and Marisa de Brito (Portuguese)

Target group

Undergraduate students in the field of Tourism, Leisure and Hospitality

Course aim

•Understanding the principles of placemaking,
•Being able to apply placemaking concepts to places and destinations,
•Ability to identify the reasons why places need to adopt different placemaking strategies

Fee info