Product Management for Digital Business

About

Product Manager is besides modern software engineering and sales one of the most sought after positions by digital businesses such as Swisscom, Google, Avrios and Leonteq.

This summer school elective will help you to acquire sound knowledge to manage products for digital business models in the areas of productization, promotion & roll-out as well as feedback & education to land a job at the intersection of business, technology and design.

Course leader

Manuel Hartmann

Target group

The JoSSIS Summer School is aimed at Bachelor and Master-level students in the field of Information Science and other related academic fields.

Course aim

Knowledge
Acquiring sound knowledge to manage products for digital business models in the areas of productization, promotion & roll-out as well as feedback & education

Skills
Analysis of digital products on how to gain market insights, analyze business cases, drive product & portfolio strategy, deliver on product development and support sales

Competencies
Application of knowledge and skills in independently conceived digital business products and concepts, their planning as well as concrete implementation and lessons learnt from the developed materials. Independent further development of the own competence by means of suitable training methods.